I'm a Performance Creative Strategist who helps businesses, entrepreneurs, and brands turn paid media insights into ad concepts, hooks, scripts, and creative testing systems. I come from 8+ years in paid media and media buying, working with Meta Ads and Google Ads.I analyze performance, test messaging, and connect creative decisions to metrics like CTR, CVR, CPL, CPA, CAC, and ROAS.

My process follows these steps:
→ Research: comment mining, social listening, audience pains, desires, objections, and competitor analysis
→ Ideation: turning insights into creative angles, hooks, and testable hypotheses
→ Briefing: writing clear creative briefs for UGC creators, editors, designers, or internal teams
→ Scripting: writing hooks, spoken scripts, on-screen text, captions, and CTAs
→ Testing: planning creative variations based on funnel stage, audience awareness, and offer angle
→ Analysis: reading performance data and turning winners into new variations, angles, and funnel stages

I manage Meta and Google campaigns focused on CAC and ROAS. I handle campaign structure, audience segmentation, A/B testing across hooks, headlines, and CTAs, and performance reports with real direction. I also run structured onboarding, offering proactive support and communication so nothing slips and results compound over time.

Beyond the ads, I build automated flows via ManyChat and other tools to follow up with leads and move them through the funnel. I also use AI tools, like Claude, ChatGPT, and Gemini, as a core part of my work: research, copy ideation, data analysis, and process automation.

I work remotely from Rio de Janeiro with a dedicated setup. And I'm available for remote projects with international teams.